The statistics regarding return rates of online clothing purchases are pretty staggering but the reality of the importance of online shopping is such that they need to be addressed. The biggest obstacle is fit; when shopping in a store, you can try a garment on, even in several different sizes, and judge the fit before you buy. Shopping online is a crap-shoot; even if you know your usual size in garments, the garment you areRead More
Month: May 2013
190 people from around the world attended the four day IACDE event at the Intercontinental Hotel in Boston. Simultaneous translation was a must. We had factory tours of the Jospeh Abboud plant (shown) and the brand-new Southwick/ Brooks Brothers plant. The president of the IACDE, Joachim Hensch of Hugo Boss opened a series of excellent presentations and discussions on e-retailing and digitizing fit. Jessica Murphy, co-founder of True Fit Corporation, explained how their analysis toolsRead More
Just got back from my Boston trip. It was a really great time and I’ll be posting in more detail soon but I thought I’d put up a few pics for now. Lodovico Zandegu from Boglioli, Karen Alberg-Grossman from MR Magazine and me.And before anyone yells at me for wearing a notch lapel tuxedo, my old one doesn’t fit anymore so I had to take one out of stock and we didn’t have any peaksRead More
The explosion of e-commerce sites has created a dilemma of how to address fit in a virtual environment. The focus of next week’s convention of the International Association of Clothing Designers and Executives will be on this subject and I am sure I will have lots to report when I get back. One thing I will bring to readers now is that the methods of measuring garments used by sites like e-bay are driven byRead More