The rubberized graphic logo I created for my IACDE jacket submission was made using a displacement map done in Photoshop. It’s the most basic kind of map and learning how to use maps can be very useful for 3D modeling.
I start with a basic graphic and convert it to a png file with a transparent background
The I create the displacement map and give it some blur to soften the transition from low to high.
Then I change the material type to give it the rubberized effect.
Finally I adjust the V-Ray lights to give a rim lighting effect which will highlight the sleeve. Clo3D’s V-Ray lights can be adjusted to work just like studio softboxes to give a lot of control over your image.